FOR IMMEDIATE RELEASE 

HALIFAX, NS - October 15, 2008. Empire Theatres Limited, Canada’s second largest film and entertainment company, announces an all out effort to help FEED NOVA SCOTIA replenish its shelves across the province.

On Saturday October 18th at 2:00pm, ten Empire Theatres’ locations across Nova Scotia will host screenings of select family films to help FEED NOVA SCOTIA fill the shelves!

“During this time of Thanksgiving, we are thrilled to be able to help Dianne Swinemar and her incredible staff and volunteers across the province stock their shelves at this crucial time of year.” says Dean Leland – Empire Theatres’ Vice President of Media and Studio Relations.

“We want to thank Empire Theatres for organizing this great initiative,” says FEED NOVA SCOTIA Executive Director Dianne Swinemar.  “We encourage the community to take advantage of this invitation, extended by Empire Theatres, to view a great movie and at the same time  take the opportunity to donate to help families in need.”

On Saturday October 18th at 2p, Empire Theatres will host screenings of these select films at the following locations:

Kit Kittredge: An American Girl (G)

Empire Theatres Bayers Lake, Halifax
Empire Theatres Dartmouth Crossing, Dartmouth
Empire Theatres New Glasgow
Empire Theatres Lower Sackville
Empire Theatres Park Lane Halifax

Journey to the Centre of the Earth (PG)

Empire Theatres Truro
Empire Theatres Bridgewater
Empire Theatres Yarmouth
Empire Theatres Sydney
Empire Theatres New Minas

Admission is non-perishable food items that will go directly to FEED NOVA SCOTIA member agencies in each market.  Items most needed include canned goods such as fish, meat, vegetables, baked beans, soup, stews, pasta, cereal and fruit.

In addition, Empire Theatres will provide a complimentary regular popcorn for each admission.

“We encourage people to arrive early as seating is limited and on a first come, first served basis in each location.  With the generous donations from movie-goers, we hope to fill vans and trucks full of donations in each market so that we may help to fill those empty shelves” says Leland.  “Nova Scotians are among the most generous in the country when reaching out to those in need.  We expect people will fully embrace this initiative” he continues.  

About Empire Theatres Limited:

Empire Theatres Limited with its corporate headquarters in Stellarton, NS and regional offices in Halifax, NS, Toronto, ON and Calgary, AB, is a 100% owned subsidiary of Empire Company Limited.  Empire Theatres owns and operates 52 theatres, with 386 screens across Canada (including one IMAX Theatre in Halifax) from Newfoundland to British Columbia.

Empire Theatres is Canada's second largest and fastest growing film exhibition company providing an exciting out-of-home entertainment experience including traditional film exhibition as well as other content using its digital and satellite capabilities.

With approximately 2,500 employees, Empire Theatres provides excellent employment opportunities for the youth of Canada in an exciting and energetic industry.

About FEED NOVA SCOTIA:

FEED NOVA SCOTIA's immediate goal is to feed hungry people, our ultimate goal is to eliminate chronic hunger and alleviate poverty. Our central warehouses and refrigerated units allow us to accept, organize and distribute food to a network of approximately150 Member Agencies, province-wide. As many as 40,000 hungry people, one third of whom are children, are helped through affiliated food banks, shelters, soup kitchens, school breakfast and lunch programs, prepared meal services and emergency food assistance programs. FEED NOVA SCOTIA allocates food resources to its Member Agencies province-wide, using a  “fair share,” survey-based, National Food Sharing System, developed by the Canadian Association of Food Banks.   www.feednovascotia.ca

For more information, contact:

Dean Leland
Vice President, Media & Studio Relations
Empire Theatres Limited - Halifax
Office: 902-876-4844
Cell: 902-448-4358

Diane Swinemar
Executive Director
Feed Nova Scotia
Office: 902-457-1900
Cell: 902-471-8571

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